Integrating travel planning with event planning
Designing web components to integrate purchasing flights from my favorite airline with my social calendar i.e. buying flights to visit Grandma for her birthday.
Setting: Final Project for Masters in HCI & Design Class
Individual personal project for graduate-level technology innovations class. I was tasked to integrate machine learning with my favorite digital product by outlining the data model and designing the user experience.
Integrate machine learning with your favorite digital product. I chose Southwest.com website as someone who enjoys travel and proudly flies Southwest for its convenient policies and travel rewards.
Created web components integrating flight purchase with my social calendar i.e. links from Google Calendar and My Destinations section on Southwest.com.
Empathize with user
Several friends around me planned their fall travels to visit family, vacation with family, or explore new places. Southwest carries pretty great deals for flights and is a popular choice for the weekend getaway traveler. Through observations, I created personas to represent different types of travelers.
Sketches, flows, sketches. Drawings and doodles representing the different screens needed and the components to each user flow. If integrating with my social calendar i.e. Google Calendar, what about adding a link to purchase right there? If recalling people and destinations, especially if I’m the last minute traveler looking for someone to couch surf with, what about building a component of it on my dashboard?
Build, Test & Iterate
I created hi-fi mockups.